Josh Phillips
Josh Phillips
Josh Phillips
is
is
is
a
a
a
UX/UI
UX/UI
UX/UI
designer
designer
designer
and
and
and
developer
developer
developer
working
working
working
across
across
across
product,
product,
product,
brand,
brand,
brand,
and
and
and
design
design
design
systems.
systems.
systems.
Currently
Currently
Currently
Senior
Senior
Senior
Web
Web
Web
Designer
Designer
Designer
at
at
at
Stuller, Inc.
Stuller, Inc.
Stuller, Inc.
—
—
—
North
North
North
America's
America's
America's
largest
largest
largest
B2B
B2B
B2B
jewelry
jewelry
jewelry
wholesaler.
wholesaler.
wholesaler.
Featured case studies
Email Design System
Stuller, Inc.
Email Design System
The Challenge
The Challenge
An inefficient, inconsistent email production process was slowing down delivery, hurting brand consistency, and reducing engagement due to poor accessibility and outdated practices.
An inefficient, inconsistent email production process was slowing down delivery, hurting brand consistency, and reducing engagement due to poor accessibility and outdated practices.
The Solution
The Solution
Creation of a scalable, accessible design system in Figma grounded in UX research and email marketing best practices, to streamline production and ensure brand and technical consistency.
Creation of a scalable, accessible design system in Figma grounded in UX research and email marketing best practices, to streamline production and ensure brand and technical consistency.
40%
40%
Faster production time
Faster production time
+4%
+4%
CTR increase
CTR increase
CTR increase
100%
100%
ADA compliance and brand alignment
Onboarding Experience
Stuller, Inc.
Onboarding Experience
The Challenge
The Challenge
The onboarding experience lacked clarity and personalization, leading to user drop-off and missed opportunities to drive first purchases and customer retention.
The onboarding experience lacked clarity and personalization, leading to user drop-off and missed opportunities to drive first purchases and customer retention.
The Solution
The Solution
I designed a responsive onboarding page and personalized email journey that combined storytelling, visuals, and clear navigation to guide new users toward their first purchase.
I designed a responsive onboarding page and personalized email journey that combined storytelling, visuals, and clear navigation to guide new users toward their first purchase.
+477%
+477%
Pageview increases
Pageview increases
+572%
+572%
CTR increase
CTR increase
+367%
+367%
Scroll depth interaction
Scroll depth interaction
CMS Migration
Stuller, Inc.
CMS Migration
The Challenge
The Challenge
Stuller’s outdated 400-page website suffered from SEO issues, inconsistent branding, and poor accessibility, with added resistance to adopting a new CMS across teams.
Stuller’s outdated 400-page website suffered from SEO issues, inconsistent branding, and poor accessibility, with added resistance to adopting a new CMS across teams.
The Solution
The Solution
I helped lead a collaborative migration to Contentstack by auditing content, building scalable Figma components, aligning branding across departments, and supporting flexible React-based design system integration.
I helped lead a collaborative migration to Contentstack by auditing content, building scalable Figma components, aligning branding across departments, and supporting flexible React-based design system integration.
+35%
+35%
Indexed pages
Indexed pages
+20%
+20%
Organic traffic increase
Organic traffic increase
CTR increase
+30%
+30%
Usability score
Usability score
About
About
Hey, I'm Josh 👋🏻
Hey, I'm Josh 👋🏻
Born and raised in Louisiana, I’m a UX/UI designer and frontend developer working across brand, product, and design system projects.
Born and raised in Louisiana, I’m a UX/UI designer and frontend developer working across brand, product, and design system projects.
I studied new media and animation at Southeastern Louisiana University, then launched my career as a self-taught frontend web developer for a digital marketing agency building websites for businesses and organizations across the Gulf Coast. Since then, I've gone on to become a senior web designer for Stuller, Inc. — North America's largest B2B jewelry wholesaler — where I've worked on a range of projects encompassing brand design, UX/UI design, design systems, and frontend development.
I studied new media and animation at Southeastern Louisiana University, then launched my career as a self-taught frontend web developer for a digital marketing agency building websites for businesses and organizations across the Gulf Coast. Since then, I've gone on to become a senior web designer for Stuller, Inc. — North America's largest B2B jewelry wholesaler — where I've worked on a range of projects encompassing brand design, UX/UI design, design systems, and frontend development.
Outside of work, I’m constantly learning, whether it’s diving into design systems, programming languages, or 3D modeling. I’m also passionate about art history, love to travel, and rarely miss a chance to see live music.
Outside of work, I’m constantly learning, whether it’s diving into design systems, programming languages, or 3D modeling. I’m also passionate about art history, love to travel, and rarely miss a chance to see live music.